INDUSTRIAL UNIVERSITY OF HO CHI MINH CITY
FACULTY OF BUSINESS ADMINISTRATION
QUALITY - SUSTAINABLE DEVELOPMENT - INTERNATIONAL INTEGRATION
Bachelor of Marketing
23/06/2019

1. Objectives
Bachelor degree in Marketing Management has a socio-economic knowledge, management knowledge; health, professional ethics; having general knowledge; have the skills needed to meet the work requirements in a dynamic business environment.
• Equipping students with basic knowledge of natural sciences, social sciences, and fundamental knowledge of the economic sector, Marketing to meet the needs of the business.
• Equipping students with in-depth knowledge of Marketing, being able to plan, organize, administer, and monitor communication and marketing activities in enterprises.
• Equipping students with professional skills, necessary soft skills, and applying information technology to be able to work in a modern and dynamic environment.
• Train business ethics, be aware of the responsibility to yourself, be responsible for the community and inspire, passion for lifelong learning to help maintain, develop knowledge, professional skills and be able to ability to adapt to change to be able to integrate, work, contribute to the sustainable development of the community and society.
2. Study time: 4 years
3. The total hours: 138
4. Subjects of enrollment: Students graduating from high school and being recruited according to the guidelines of the Ministry of Education & Training
5. Learning process: According to the credit system.
Graduation requirements: According to the Ministry of Education and Training’s regulations on credit system training and training regulations of Ho Chi Minh City University of Industry
6. Score scale: According to the credit system
7. Content of the programme

No.

Course number

Course

Credits

1. General education knowledge

47(33-34,26-28,94)

Required

38(28,20,76)

1

2112007

Fundamental principles of Marxism and Leninsm

5(5,0,10)

2

2112008

Revolution lines of the Vietnam Communist party

3(3,0,6)

3

2112005

Ho Chi Minh  Ideology

2(2,0,4)

4

2131472

General Laws

2(2,0,4)

5

2113431

Calculus 1

2(1,2,4)

6

2113432

Calculus 2

2(1,2,4)

7

2132001

Teamwork skills

2(1,2,4)

8

2113433

Research Methodology

2(1,2,4)

9

2120405

Physical Education 1

2(0,4,4)

10

2120406

Physical Education 2

2(0,4,4)

11

2120501

National Defence Education and security 1

4(4,0,8)

12

2120502

National Defence Education and security 2

4(2,4,8)

13

2111250

English 1

3(3,0,6)

14

2111350

English 2

3(3,0,6)

Elective

9(5-6,6-8,18)

Group 1

3(2,2,6)

1

2113434

Applied Mathematics

3(2,2,6)

2

2113435

Numerical Analysis

3(2,2,6)

3

2113436

Complex Analysis and Laplace transform

3(2,2,6)

4

2113437

General Physics

3(2,2,6)

5

2113438

Logics

3(2,2,6)

Group 2

3(1-2,2-4,6)

1

2110585

General Psychology

3(2,2,6)

2

2113439

Sociology

3(2,2,6)

3

2111491

Introduction to Vietnamese Culture

3(2,2,6)

4

2111492

Vietnamese Language in Use

3(2,2,6)

5

2112011

Music- Music Theory and Guitar Basics

3(1,4,6)

6

2106259

Fine Art

3(1,4,6)

Group 3

3(2,2,6)

1

2107510

Business Management

3(2,2,6)

2

2123800

Environment and Human

3(2,2,6)

3

2107492

Business Communications

3(2,2,6)

4

2132002

Planning Skills

3(2,2,6)

2. Professional education

91(65-68,46-52,182)

       2.1 Basic knowledge

33(26-27,12-14,66)

Required

27(23,8,54)

1

2107483

Fundamentals of Management

3(2,2,6)

2

2107404

Microeconomics

3(3,0,6)

3

2107405

Principles of Marketing

3(3,0,6)

4

2107409

Macroeconomics

3(3,0,6)

5

2110508 

Communication skills

3(2,2,6)

6

2127402

Fundamentals of Accounting

3(3,0,6)

7

2108456

Corporate Finance

3(3,0,6)

8

2107512

Business Ethics

3(2,2,6)

9

2107514

The Basic Econometrics

3(2,2,6)

Elective

6(3-4,4-6,12)

Group 1

3(2,2,6)

1

2101641

Web-based Application Development

3(2,2,6)

2

2101642

Business Intelligence Systems

3(2,2,6)

3

2101643

Information Security

3(2,2,6)

4

2101644

Database Systems

3(2,2,6)

Group 2

3(1-2,2-4,6)

1

2110548

Multinational cultures

3(2,2,6)

2

2107511

Leadership

3(2,2,6)

3

2127484

Internal Control

3(1,4,6)

4

2108471

Money and Banking

3(2,2,6)

5

2108447

International Payment

3(2,2,6)

        2.2 Core knowledge

18(12-14,8-12,36)

Required

9(7,4,18)

1

2107523

Data Analysis in Business

3(2,2,6)

2

2107441

Business research

3(2,2,6)

3

2107420

Human Resource Management

3(3,0,6)

 Elective

9(5-7,4-8,18)

Group 1

3(1-2,2-4,6)

1

2131510

Business Law

3(2,2,6)

2

2108455

Stock Market

3(2,2,6)

3

2110510

Activation Skills

3(1,4,6)

4

2127482

Financial Accounting 

3(2,2,6)

5

2107468

Public Relations

3(2,2,6)

Group 2

3(2,2,6)

1

2107418

Office Management and Administration

3(2,2,6)

2

2107482

Business Statistics

3(2,2,6)

3

2107411

Applied computing for Business Administration

3(2,2,6)

4

2107469

Marketing Research

3(2,2,6)

Group 3

3(2-3,0-2,6)

1

2127454

Tax Reporting

3(2,2,6)

2

2107513

Business Cultures

3(2,2,6)

3

2127487

Blockchain technology in business

3(2,2,6)

4

2107416

Supply chain management

3(3,0,6)

       2.3 Professional knowledge

40(27,26,80)

Required

31(19,24,62)

1

2107433

Customer Relation Management 

3(3,0,6)

2

2107460

E-Marketing

3(3,0,6)

3

2107439

Service Marketing

3(3,0,6)

4

2107424

Brand Management

3(2,2,6)

5

2107490

Sales management

3(2,2,6)

6

2107475

Integrated Marketing and Communication

3(3,0,6)

7

2107417

Consumer Behavior

3(3,0,6)

8

2107478

Internship

5(0,10,10)

9

2107479

Graduation Thesis

5(0,10,10)

 Elective

9(8,2,18)

Group 1

3(3,0,6)

1

2107432

Bank Marketing

3(3,0,6)

2

2107419

Strategic Management

3(3,0,6)

3

2108432

Financial Management

3(3,0,6)

Group 2

3(3,0,6)

1

2107436

Export Import Management

3(3,0,6)

2

2107421

Operations Management

3(3,0,6)

3

2107414

Project Management

3(3,0,6)

Group 3

3(2,2,6)

1

2107502

Industrial Marketing

3(2,2,6)

2

2107515

Ideas for Start-up

3(2,2,6)

3

2107517

Quality Management

3(2,2,6)

Cooperate