Diploma in Marketing provides students with basic and specialized knowledge of economy and marketing to apply in specific marketing activities in business.

Students graduate under this degree will hold positions in sales, marketing and R&D departments; marketing administrator, assistant in market research company, advertising service company…

With the total enrollment time of 2.5 years, the program includes 19 credits of general courses, 18 credits of basic courses, 27 credits of specialized courses, and 15 credits of elective courses. The total is 79 credits.

1. Training objectives 

1.1. Common objectives:

Training in Bachelor of Business Administration with political, good physical, good knowledge and professional practice skills corresponding to the training program.

1.2. Details objectives:   

– Understand and comply with state policies and laws.

– Understand basic knowledge about economy, management, statistics in business environment.

– Apply specialized knowledge to get the job in functional departments such as: planning department, sales department, import and export department, marketing department, …

– Having the right professional attitude, always showing the initiative and creativity in the job.

1.3. Job position after graduation:

– After graduating, learners are able to take positions from staff to administrators at domestic and foreign agencies and enterprises, specifically:

+ Undertake work in functional departments such as: planning department, sales department, import and export department, marketing department, …

+ Assuming jobs such as assistant, secretary, can assist for managers at all levels in the management of the enterprise.

2. Training time:     2,5 years
3. Total Volume:     79 credits
4. Admissions subjects:     High school graduation
5. Training process:     According to the credit system
Graduation requirements: According to Decision No. 43/2007 / QD-BGDDT dated August 15, 2007
6. Assessment:     theo học chế tín chỉ
7. The Curriculum:

Or	Subjects	Số tín chỉ
I	Basic Subject Knowledge	19
1120600	Physical education	2
1131472	General law	2
1120601	Defense Education	3
1112009	Politic	4
1113620	Advanced math C	2
1111250	English 1	3
1111300	English 2	3
II	Special Knowledge	60
II.1	Basics	18
1107481	Microeconomics	3
1131471	Business Laws	3
1107482	Business Statistics	3
1127511	Accounting Theory	3
1107483	Principles of Management	3
1107484	Principles of Marketing	3
II.2	Specialized	27
1107485	Office administration	2
1107491	Application Informatics in Interprise	3
1107488	Investment Project Management	3
1107489	Operations management	3
1107499	Sales Management	3
1107477	Practical Management and sales operations	2
1107505	Professional Practice	4
1107494	Export and Import Management	2
1107506	Practice Report	4
II.3	Selt-Selected Subjects	15
1110554	Communication skills	3
1107492	Business communication	3
1107509	Human resources management	3
1107493	Vietnam economic geography	3
1107497	Marketing Research	3
1108622	Stock market	3
1107496	Electronic marketing	3
1107486	Supply management	3
1107498	Service Marketing	3
1107499	Customer behavior	3
Total	79

1. Objectives of MBA Curriculum

The Curriculum of Master of Business Administration (MBA) is to:

– Improve the knowledge of philosophy, in-depth knowledge of business administration and necessary skills for working independently, creatively; have ability to detect, solve problems in business.

– Equip advanced knowledge of philosophy, foreign languages ​​and research methods to detect problems and arising situations in business.

– Equip students with in-depth knowledge of business administration, vision and ability to plan a dynamic, creative business strategy, suitable to the business.

– Equip students with knowledge of research to improve their research ability and apply research results to solving problems in business administration.

– Equip students with the necessary skills to work and study independently and dynamically in business administration.

2. Outputs of MBA Curriculum 

2.1 Common knowledge

Understand the basic knowledge of Marxist – Lenin philosophy, Ho Chi Minh Thought, scientific research methodology.

Meet the requirements of foreign language proficiency: is at B1 level or 3/6 level according to the European reference frame, Pursuant to 15/2014 / T-BGDDT Circular dated Ministry of Education and Training on May 15, 2014, promulgating the Regulation on master degree training.

2.2 Specialized knowledge

Managing, organizing and deploying financial management activities to develop and present financial orientations, strategies and plans;

Managing, organizing and deploying project management activities to establish, present and manage an investment project;

Managing, organizing and deploying supply management activities to build, implement and manage a material supply plan; build and manage production plans and schedules for enterprises;

Managing, organizing and deploying human resource management activities for planning human resource, building the plans of recruitment, training – developing human resources for enterprises.

Managing, organizing and deploying brand management activities to build brand development strategies for businesses.

Applying operating management knowledge to implement operational management activities in production and business of enterprises.

Organize and deploy e-commerce activities, e-marketing methods, online selling.

Know the macro-level strategic planning process.

2.3 Additional knowledge

Having general knowledge in the field of economics such as accounting, banking and finance, having a high level of foreign language ability, achieving one of the following certificates:

IELTS 4.5 and higher by the British Council (British Council)

IDP Education Pty Ltd

TOEFL 450 IPT, TOEFL 133 CBT, TOEFL 45 iBT do ETS, IIG hoặc IIE cấp;

TOEIC 450 issued by ETS;

European B1 Framework (by University of Foreign Languages – VNU, Da Nang Foreign Languages University, Hue Foreign Languages Universit, Ho Chi Minh City University of Education, Hanoi University).

2.4 Graduation thesis knowledge

Demonstrate theoretical knowledge, research methods, specific research results in the field of economics and business administration. Research results must be valuable for the field of research, practical activities of enterprises and specific industries.

The research results of the thesis are encouraged to be published in scientific journals on the list of specialized scientific journals calculated for scientific works, considerate when being recognized as qualified professors and associate professors of The state council for professor title of Vietnam.

2.5 Skills

2.5.1 Career Skills

– Plan, organize and deploy a business plan: sales, supply of materials, marketing, business, …

– Implement planning, organization, leadership and inspection and control of production and business activities of enterprises;

– Plan, organize and deploy the development strategy of businesses such as recruitment and training of personnel, building organizational culture, developing brands, …

– Conduct surveys to collect information for the analysis of the business environment, analyze the business context of enterprises and propose and advise business leaders to manage and improve business performance of businesses.

2.5.2 The ability to logic thinking and problem solving

–  Thinking, good awareness, generalizing the economic situation, financial management in inside and outside the enterprise.

– Detecting strengths, weaknesses, opportunities, threats and proposing solutions to improve business activities of enterprises.

– Dealing with situations, issues at the enterprises.

2.5.3 Research ability

– Design a market research program; Analyzing and measuring the contents of qualitative and quantitative research on economic, financial and human resource issues at enterprises;

– Deploying and inspecting and evaluating the steps of collecting secondary and primary data for research;

– Design and evaluation of the research questionnaire;

– Using proficiently SPSS software for scientific research;

– Implementing techniques and methods of processing primary and secondary data;

– Analyze, evaluate and conclude the results of processing primary and secondary information, thereby giving the best solutions for research problems.

2.5.4 Logical Thinking Ability

– Logically apply the functions of management such as planning, organization, leadership and inspection to solve problems in management;

– Determining arising or existing problems, and correlation between them as a basis for solving;

– Applying techniques and methods to set  and solve problems in management according to a system: literature review, proposed research models, research model test, findings and solutions

theoretical basis, model building, model checking, solution conclusion;

– Ability to create, develop and lead career change;

– Organize and arrange tasks in human resources, sales, marketing …;

– Awareness, updating economic regions, changes in socio-economic culture at home and abroad.

– Adaptable in the pressure and integration working environment

2.5.5 Self-control and responsibility

– Ability to detect and solve problems of training and propose valuable initiatives;

– Ability to orient individual capacity development, adapt to a highly competitive working environment and professional leadership;

– Giving expert conclusions on complex issues of professional expertise;

– Protect and take responsibility for professional conclusions;

– Ability to build and evaluate plans;

– Ability to promote collective intelligence in management and professional activities;

– Ability to assess and determine the direction of the assigned tasks

1. Enrollment Information

Enrollment form: exam

Exam subjects:

Foreign language: Based on the Circular No. 15/2014 / T-BGDDT dated May 15, 2014 of the Ministry of Education and Training on promulgating the Regulation on master degree training

Economic Mathematics (Linear Planning, Statistics and Probability)

Principles of Management

1. Total volume: 61 credits
2. The Curriculum :

Or	Code	Subjects	Credits
1. Common modules	10
1	6012402	Philosophy	4
2	6011401	English	3
3	6007401	Methodology of scientific research	3
2. Specialized modules	39
2.1 Required modules	21
4	6007414	Risk management	3
5	6007408	Investment Project Management	3
6	6007405	Strategic management	3
7	6007403	Human resource management	3
8	6007422	Acting executive	3
9	6007406	Financial management	3
10	6007407	Art of leadership	3
2.2 Elective modules (18 credits)	18
11	6007409	Econometric	3
12	6007410	Service Marketing	3
13	6007411	Modern administration	3
14	6007412	Technology management	3
15	6007413	Supply management	3
16	6007402	Commercial law	3
17	6007424	Stat-up business management	3
18	6007416	Brand management	3
19	6007417	E-commerce	3
20	6007418	International Marketing	3
21	6007423	Marketing management	3
22	6007421	Organizational behavior	3
2.3 Thesis	12
23	6007420	Thesis	12

Doctor of Business Administration Program of Industrial University of Ho Chi Minh City focuses on preparing candidates for academic careers and to conduct highly specialized scholarly research, both in theory and application. In addition, it concentrates on the development of new theory in management, economics, and other related business areas as to detect and solve theoretical gap in management science and complex practical business problems.

The enrollment time is 3-4 years for applicants with Master Degree in Business and 5 years for applicants with Bachelor Degree in Business with honor. At the end of this period, candidates will change to self-study status.

Applicants for this program are those who holding Master in Business Administration or Master Degree relating to Business; Bachelor Degree in Business Administration with honor.

The program includes 3 parts:

• Additional courses
• Courses, research papers, and essays at doctoral level
• Thesis