INDUSTRIAL UNIVERSITY OF HO CHI MINH CITY
FACULTY OF BUSINESS ADMINISTRATION
INNOVATION - UNITY - HUMANITY
INDUSTRIAL UNIVERSITY OF HO CHI MINH CITY
FACULTY OF BUSINESS ADMINISTRATION
INNOVATION - UNITY - HUMANITY
Training workshop on “Deploying Marketing Strategies in Service Enterprises”
29/04/2024

On April 25, 2024, the Faculty of Business Administration of  Industrial University of Ho Chi Minh City (IUH) in collaboration with Zoomy English Center and Optimus, organized a training workshop on “Deploying Marketing Strategies in Service Enterprises”. The program attracted the participation of nearly 300 lecturers and students at the university.

At the training workshop, student groups presented creative marketing projects such as organizing events, developing products, and communicating applications for businesses. Representatives from businesses, including CEOs and marketing managers, shared practical suggestions to finalize the project from the perspective of practical marketing activities in the service industry. Both business representatives highly appreciated the creative ideas and action plans for the marketing projects. This training workshop is part of a series of activities to enhance the applicability of the training program of the Faculty of Business Administration, strengthen cooperation with partner businesses, and create opportunities for students to access practical business activities.

Below are some typical images from the training program on April 25, 2024.


Representatives from Zoomy and Optimus received souvenirs from Dr. Nguyen Thanh Long, Dean of the Faculty of Business Administration.

The delegation of lecturers from Industrial University of HCMC and representatives from various enterprises participated in the training workshop.

Presentation of Media Project by the LUMA group

The SMART group presents their Introducing Course.

 Event Organization Activities by VEDETTE

Marketing project feedback for student groups by Zoomy and Optimus representatives

Activities to exchange practical experiences with business representatives.

Photographs with guests, lecturers, and students

 

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