1. Objectives
Bachelor degree in Marketing Management has a socio-economic knowledge, management knowledge; health, professional ethics; having general knowledge; have the skills needed to meet the work requirements in a dynamic business environment.
• Equipping students with basic knowledge of natural sciences, social sciences, and fundamental knowledge of the economic sector, Marketing to meet the needs of the business.
• Equipping students with in-depth knowledge of Marketing, being able to plan, organize, administer, and monitor communication and marketing activities in enterprises.
• Equipping students with professional skills, necessary soft skills, and applying information technology to be able to work in a modern and dynamic environment.
• Train business ethics, be aware of the responsibility to yourself, be responsible for the community and inspire, passion for lifelong learning to help maintain, develop knowledge, professional skills and be able to ability to adapt to change to be able to integrate, work, contribute to the sustainable development of the community and society.
2. Study time: 4 years
3. The total hours: 138
4. Subjects of enrollment: Students graduating from high school and being recruited according to the guidelines of the Ministry of Education & Training
5. Learning process: According to the credit system.
Graduation requirements: According to the Ministry of Education and Training’s regulations on credit system training and training regulations of Ho Chi Minh City University of Industry
6. Score scale: According to the credit system
7. Content of the programme
No. |
Course number |
Course |
Credits |
1. General education knowledge |
47(33-34,26-28,94) |
||
Required |
38(28,20,76) |
||
1 |
2112007 |
Fundamental principles of Marxism and Leninsm |
5(5,0,10) |
2 |
2112008 |
Revolution lines of the Vietnam Communist party |
3(3,0,6) |
3 |
2112005 |
Ho Chi Minh Ideology |
2(2,0,4) |
4 |
2131472 |
General Laws |
2(2,0,4) |
5 |
2113431 |
Calculus 1 |
2(1,2,4) |
6 |
2113432 |
Calculus 2 |
2(1,2,4) |
7 |
2132001 |
Teamwork skills |
2(1,2,4) |
8 |
2113433 |
Research Methodology |
2(1,2,4) |
9 |
2120405 |
Physical Education 1 |
2(0,4,4) |
10 |
2120406 |
Physical Education 2 |
2(0,4,4) |
11 |
2120501 |
National Defence Education and security 1 |
4(4,0,8) |
12 |
2120502 |
National Defence Education and security 2 |
4(2,4,8) |
13 |
2111250 |
English 1 |
3(3,0,6) |
14 |
2111350 |
English 2 |
3(3,0,6) |
Elective |
9(5-6,6-8,18) |
||
Group 1 |
3(2,2,6) |
||
1 |
2113434 |
Applied Mathematics |
3(2,2,6) |
2 |
2113435 |
Numerical Analysis |
3(2,2,6) |
3 |
2113436 |
Complex Analysis and Laplace transform |
3(2,2,6) |
4 |
2113437 |
General Physics |
3(2,2,6) |
5 |
2113438 |
Logics |
3(2,2,6) |
Group 2 |
3(1-2,2-4,6) |
||
1 |
2110585 |
General Psychology |
3(2,2,6) |
2 |
2113439 |
Sociology |
3(2,2,6) |
3 |
2111491 |
Introduction to Vietnamese Culture |
3(2,2,6) |
4 |
2111492 |
Vietnamese Language in Use |
3(2,2,6) |
5 |
2112011 |
Music- Music Theory and Guitar Basics |
3(1,4,6) |
6 |
2106259 |
Fine Art |
3(1,4,6) |
Group 3 |
3(2,2,6) |
||
1 |
2107510 |
Business Management |
3(2,2,6) |
2 |
2123800 |
Environment and Human |
3(2,2,6) |
3 |
2107492 |
Business Communications |
3(2,2,6) |
4 |
2132002 |
Planning Skills |
3(2,2,6) |
2. Professional education |
91(65-68,46-52,182) |
||
2.1 Basic knowledge |
33(26-27,12-14,66) |
||
Required |
27(23,8,54) |
||
1 |
2107483 |
Fundamentals of Management |
3(2,2,6) |
2 |
2107404 |
Microeconomics |
3(3,0,6) |
3 |
2107405 |
Principles of Marketing |
3(3,0,6) |
4 |
2107409 |
Macroeconomics |
3(3,0,6) |
5 |
2110508 |
Communication skills |
3(2,2,6) |
6 |
2127402 |
Fundamentals of Accounting |
3(3,0,6) |
7 |
2108456 |
Corporate Finance |
3(3,0,6) |
8 |
2107512 |
Business Ethics |
3(2,2,6) |
9 |
2107514 |
The Basic Econometrics |
3(2,2,6) |
Elective |
6(3-4,4-6,12) |
||
Group 1 |
3(2,2,6) |
||
1 |
2101641 |
Web-based Application Development |
3(2,2,6) |
2 |
2101642 |
Business Intelligence Systems |
3(2,2,6) |
3 |
2101643 |
Information Security |
3(2,2,6) |
4 |
2101644 |
Database Systems |
3(2,2,6) |
Group 2 |
3(1-2,2-4,6) |
||
1 |
2110548 |
Multinational cultures |
3(2,2,6) |
2 |
2107511 |
Leadership |
3(2,2,6) |
3 |
2127484 |
Internal Control |
3(1,4,6) |
4 |
2108471 |
Money and Banking |
3(2,2,6) |
5 |
2108447 |
International Payment |
3(2,2,6) |
2.2 Core knowledge |
18(12-14,8-12,36) |
||
Required |
9(7,4,18) |
||
1 |
2107523 |
Data Analysis in Business |
3(2,2,6) |
2 |
2107441 |
Business research |
3(2,2,6) |
3 |
2107420 |
Human Resource Management |
3(3,0,6) |
Elective |
9(5-7,4-8,18) |
||
Group 1 |
3(1-2,2-4,6) |
||
1 |
2131510 |
Business Law |
3(2,2,6) |
2 |
2108455 |
Stock Market |
3(2,2,6) |
3 |
2110510 |
Activation Skills |
3(1,4,6) |
4 |
2127482 |
Financial Accounting |
3(2,2,6) |
5 |
2107468 |
Public Relations |
3(2,2,6) |
Group 2 |
3(2,2,6) |
||
1 |
2107418 |
Office Management and Administration |
3(2,2,6) |
2 |
2107482 |
Business Statistics |
3(2,2,6) |
3 |
2107411 |
Applied computing for Business Administration |
3(2,2,6) |
4 |
2107469 |
Marketing Research |
3(2,2,6) |
Group 3 |
3(2-3,0-2,6) |
||
1 |
2127454 |
Tax Reporting |
3(2,2,6) |
2 |
2107513 |
Business Cultures |
3(2,2,6) |
3 |
2127487 |
Blockchain technology in business |
3(2,2,6) |
4 |
2107416 |
Supply chain management |
3(3,0,6) |
2.3 Professional knowledge |
40(27,26,80) |
||
Required |
31(19,24,62) |
||
1 |
2107433 |
Customer Relation Management |
3(3,0,6) |
2 |
2107460 |
E-Marketing |
3(3,0,6) |
3 |
2107439 |
Service Marketing |
3(3,0,6) |
4 |
2107424 |
Brand Management |
3(2,2,6) |
5 |
2107490 |
Sales management |
3(2,2,6) |
6 |
2107475 |
Integrated Marketing and Communication |
3(3,0,6) |
7 |
2107417 |
Consumer Behavior |
3(3,0,6) |
8 |
2107478 |
Internship |
5(0,10,10) |
9 |
2107479 |
Graduation Thesis |
5(0,10,10) |
Elective |
9(8,2,18) |
||
Group 1 |
3(3,0,6) |
||
1 |
2107432 |
Bank Marketing |
3(3,0,6) |
2 |
2107419 |
Strategic Management |
3(3,0,6) |
3 |
2108432 |
Financial Management |
3(3,0,6) |
Group 2 |
3(3,0,6) |
||
1 |
2107436 |
Export Import Management |
3(3,0,6) |
2 |
2107421 |
Operations Management |
3(3,0,6) |
3 |
2107414 |
Project Management |
3(3,0,6) |
Group 3 |
3(2,2,6) |
||
1 |
2107502 |
Industrial Marketing |
3(2,2,6) |
2 |
2107515 |
Ideas for Start-up |
3(2,2,6) |
3 |
2107517 |
Quality Management |
3(2,2,6) |