INDUSTRIAL UNIVERSITY OF HO CHI MINH CITY
FACULTY OF BUSINESS ADMINISTRATION
INNOVATION - UNITY - HUMANITY
INDUSTRIAL UNIVERSITY OF HO CHI MINH CITY
FACULTY OF BUSINESS ADMINISTRATION
INNOVATION - UNITY - HUMANITY
Why is Marketing still the leading group of Top 10 hottest industries nowadays?
20/08/2019

Marketing always plays a very important role, deciding the survival of the business. In a competitive and global business environment, more and more businesses realize the importance of a comprehensive and effective marketing strategy. Therefore, the demand for recruiting human resources in Marketing with creative capacity and high adaptability with the change of business environment is huge.

Although the demand for recruiting marketing personnel is very high and constantly increasing, the supply is not enough to meet the market demand, leading to enterprises having to recruit personnel who are not trained in marketing; many graduates of other majors in the field of economics are placed in marketing positions, resulting in low productivity and efficiency. It can be said that the marketing labor in the market is in need of a huge supply, with clearer requirements than output quality and more prestige in training. Seizing this opportunity, marketing has been chosen by many youth as their passion and goal of career development.

Marketing is increasingly asserting an extremely important position in the existence and development of an enterprise, so policies on salary, bonus, remuneration, working conditions and promotion opportunities for the force team in this field is often much higher than the common of many other professions. Yet, many people still do not understand exactly what Marketing is, they often mistakenly believe Marketing is simply distributing leaflets, running ads on websites, making TVC advertisements, etc. Indeed, Marketing is more important and interesting than that. The main task of a marketing staff is to focus on monitoring customer behavior changes, analyzing markets, identifying new opportunities and threats for businesses, buildinging business development strategies, proposing new ideas, analyzing media campaigns, PR campaigns and organizing events etc. towards building a sustainable brand for businesses, not for sales. The positions that Marketing students can start right after graduation are marketing experts; market development specialist, product development, customer care, public relations; specialist in digital marketing and social networking; event organizers and event managers; developing experts and implementing communication programs, etc. In case the students who have own great ideas, strategic thinking, leadership skills take on higher positions such as marketing manager, marketing director, strategic director, sales director etc. is possible.

So what are the basic qualities of a marketing specialist? Characteristics of marketing profession requires flexibility, enthusiasm for the profession, ability to adapt to changes in business environment and sharp strategic thinking. That is only part of the requirement of this profession, if any student who wants to become a good marketing staff must definitely has all these qualities. However, students do not have to worry because there are schools, teachers and those who always inspire the training process, the practical work, together with students’ passion and effort to learn constantly will help them quickly reach their dreams.

Center of Human Resource Forecast and Labor Market Information of City Ho Chi Minh City had an online survey in Vietnam (2018) announcing that “The marketing industry continues leading in 6 fields with the highest demand for recruiting human resources today”. According to many experts in many fields, those who are trained in this discipline and equipped with appropriate skills as well as a passion for careers will be the brightest candidates on the labor market now and in the future./.

Lecturer: Tran Phi Hoang, Marketing Department

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