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Nguyen Ngoc Long, Ph.D

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Scientific Background

Nguyen Ngoc Long, Ph.d

Email: nguyenngoclong@iuh.edu.vn, lnguyen647@gmail.c

Department: Operation Management Department

Professional fields: Business Administration and Marketing

Scientific research project
No. Project name Project duration Funding institution Position/role in the projec
Publications and accomplishments
No. Article name  Category Year Name of publishers/No, Vol, Page
01
The Ages, Genders, Positive Comments, And Likes As Predictors of Facebook Users’ Buying Intention: An Insight into The Difference of Age And Gender
 scientific article 2016 Finlogy/Imperial Journal of Interdisciplinary Research (IJIR)
02
The Multiple Linear Regression Model for the Quality of Word-of-Mouth on Facebook
 scientific article 2016 Globeedu/The International Journal of Business & Management
03
A Study on Personalities Affecting Smartphone Selection Criteria in Vietnam
 scientific article 2016 Medwell/International Business Management

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